To make the most effective use of a portal and content management platform, personalization is a critical component of delivering the most value to end users. Regardless of what type of constituents you may be serving, content relevance is key to supporting business goals like self-service, communication within a geographically distributed organization, lead generation and customer loyalty effectively. This especially holds true when serving external parties, as they generally have a lower threshold for...

In the February installment of Oracle’s INFORMATION INDEPTH NEWSLETTER Content Management Edition I had an opportunity to share a series of tips around addressing business issues, management costs and deployment strategies for the latest generation Enterprise 2.0 technologies.

On Oracle’s Fusion ECM Blog I authored a 4 part series that outlined a pragmatic, minimalist approach to content governance.  Please read on below for the detail on each of the phases and links to more detail. The Minimalist Approach to Content Governance Let’s be honest – content governance is far from an exciting topic. BUT the potential of a very small intranet team creating and maintaining a platform that provides an organization with relevant, high value information, helping workers...