Posted by John Brunswick | Mar 19th, 2010
To make the most effective use of a portal and content management platform, personalization is a critical component of delivering the most value to end users. Regardless of what type of constituents you may be serving, content relevance is key to supporting business goals like self-service, communication within a geographically distributed organization, lead generation and customer loyalty effectively. This...
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Posted by John Brunswick | Mar 12th, 2010
In the February installment of Oracle’s INFORMATION INDEPTH NEWSLETTER Content Management Edition I had an opportunity to share a series of tips around addressing business issues, management costs and deployment strategies for the latest generation Enterprise 2.0 technologies.
Read 6 Best Practices for Enterprise 2.0 Implementations »
Posted by John Brunswick | Mar 5th, 2010
On Oracle’s Fusion ECM Blog I authored a 4 part series that outlined a pragmatic, minimalist approach to content governance. Please read on below for the detail on each of the phases and links to more detail.
The Minimalist Approach to Content Governance
Let’s be honest – content governance is far from an exciting topic. BUT the potential of a very small intranet team creating and maintaining...
Read The Minimalist’s Approach to Content Governance »
Posted by John Brunswick | Jan 25th, 2010
Tremendous value and cost savings can be realized by rationalizing multiple, existing content repositories into a single platform. A mature, enterprise-caliber content management platform has the ability to maintain and govern all unstructured information across various systems from a secure, central location – reducing management costs and increasing the value of your existing content. The actual...
Read Content Platform Migration Strategy – Artifacts vs Perishable Content »
Posted by John Brunswick | Nov 1st, 2009
In the world of web site management and development, the term “redesign” may at first seem harmless, but can have far reaching implications as to what will be done to deliver a successful project. I recently worked with a customer who was interested in redesigning various internal and external web sites for their organization. It quickly became apparent by observing their discussion that they were...
Read Misconceptions – Redesigns and Information Architecture »
Posted by John Brunswick | Oct 5th, 2009
Looking at web technology it is easy to feel that great business value and user productivity can be gained from creating deep, complex integrations presented through elegant user interfaces. This could be the truth, but it is often far from it.
As I have written many times on Infotechaligned – the only thing that matters is the ultimate business value that an application is delivering. The most value...
Read Business Value – Minimal Investment, Maximum Impact »
Posted by John Brunswick | Sep 1st, 2009
A great web page is structured like a good dinner party – not everyone can be the center of attention at the same time. To maximize effective participation it is best to have small pockets of focus exist throughout the dinner that people can engage with. In order for those pockets of focus to stand out in the crowd, there needs to be space for people to differentiate themselves. For this same reason...
Read Intranet Page Usability – Like a Good Dinner Party »
Posted by John Brunswick | Aug 17th, 2009
In the world of corporate web portals user experience tends to take a backseat during a project. After all – with the requirements gathering, coding, configuration and additional tasks that need to be completed, who can bother setting aside time to deal with something wildly subjective like user experience? What intranet team has a dedicated user experience person on staff? Besides – we are going...
Read Intranet User Experience Design »
Posted by John Brunswick | Jul 14th, 2009
Anyone familiar with intranets knows the pain of not applying best practices to content maintenance strategies upfront in an initial deployment. As part of a governance plan it is essential to design the maintenance strategy early on in a deployment.
The pain generally becomes apparent when trying to figure out why old content exists within the intranet or how to restructure content after reorganization. I...
Read Intranet Content Maintenance Tips »
Posted by John Brunswick | Jun 16th, 2009
* Originally published on BEA System’s Arch2Arch Community December 2007 and Portalsmag.com
Organizations are beginning to recognize the value of deploying consumer Web tools to obtain basic benefits like internal knowledge sharing. This being said, they often overlook deeper benefits that the elements, and, more importantly, their methodologies of collaborative contribution can provide. Due to their...
Read Principles of Natural Participation »