Posted by John Brunswick | Mar 19th, 2010
To make the most effective use of a portal and content management platform, personalization is a critical component of delivering the most value to end users. Regardless of what type of constituents you may be serving, content relevance is key to supporting business goals like self-service, communication within a geographically distributed organization, lead generation and customer loyalty effectively. This...
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Posted by John Brunswick | Mar 12th, 2010
In the February installment of Oracle’s INFORMATION INDEPTH NEWSLETTER Content Management Edition I had an opportunity to share a series of tips around addressing business issues, management costs and deployment strategies for the latest generation Enterprise 2.0 technologies.
Read 6 Best Practices for Enterprise 2.0 Implementations »
Posted by John Brunswick | Mar 5th, 2010
On Oracle’s Fusion ECM Blog I authored a 4 part series that outlined a pragmatic, minimalist approach to content governance. Please read on below for the detail on each of the phases and links to more detail.
The Minimalist Approach to Content Governance
Let’s be honest – content governance is far from an exciting topic. BUT the potential of a very small intranet team creating and maintaining...
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Posted by John Brunswick | Oct 5th, 2009
Looking at web technology it is easy to feel that great business value and user productivity can be gained from creating deep, complex integrations presented through elegant user interfaces. This could be the truth, but it is often far from it.
As I have written many times on Infotechaligned – the only thing that matters is the ultimate business value that an application is delivering. The most value...
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Posted by John Brunswick | Jun 15th, 2009
Enterprise software vendors now include Web 2.0-influenced product suites with blogging, wiki, and mashup functionality. Some vendors attempt to provide programmatic development tools to incorporate these new features, while others have created end user-centric authoring environments.
In this exploration we address the latter of these two scenarios, in which business user empowerment allows knowledge management...
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Posted by John Brunswick | Jun 2nd, 2009
As a consultant within a major software vendor and a seasoned user of consumer facing web 2.0 tools, I am constantly asked by companies as to why they should implement blogging, tagging or wiki platforms. Given the loud buzz around these technologies it is common to overhear IT managers and executives at various technology conferences inquiring with each other as to what their “enterprise 2.0 projects...
Read Enterprise 2.0 Success – Focusing on Business Needs »
Posted by John Brunswick | Jun 5th, 2008
The next wave driving business value via tagging is here and it is being done through creative design and deployment. At this point the value proposition of tagging enterprise artifacts by and for knowledge workers is generally understood. Given this, it begs the question as to what additional value an organization can gain if they have invested in or plan to invest in an enterprise tagging platform. With the...
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