Enterprise 2.0 Success – Focusing on Business Needs

As a consultant within a major software vendor and a seasoned user of consumer facing web 2.0 tools, I am constantly asked by companies as to why they should implement blogging, tagging or wiki platforms. Given the loud buzz around these technologies it is common to overhear IT managers and executives at various technology conferences inquiring with each other as to what their “enterprise 2.0 projects / play / strategies” are in an effort to grasp this nebulous space, where hard ROI is very elusive....